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22nd December 2007 Neon Elephant Award Announcement Dr. Will Thalheimer, President of Work-Learning Research, announces the winners of the 2007 Neon Elephant Award, given this year to Sharon Shrock and Bill Coscarelli for advocating against the use of memorization-level questions in learning measurement and for the use of authentic assessment items, including scenario-based questions, simulations, and real-world skills tests.
The Neon Elephant Award is awarded to a person, team, or organization exemplifying enlightenment, integrity, and innovation in the field of workplace learning and performance. Announced on the day of the winter solstice—the day of the year when the northern hemisphere turns away from darkness toward the light and hope of warmer days to come—the Neon Elephant Award honors those who have truly changed the way we think about the practice of learning and performance improvement. Award winners are selected for demonstrated success in pushing the field forward in significant paradigm-altering ways while maintaining the highest standards of ethics and professionalism.
The glow of neon represents
enlightenment, illumination, and gravitas. The elephant represents
learning, power, strength, and the importance of nurturing the
community. 2007 Award Winners – Sharon Shrock, Bill Coscarelli Sharon Shrock and Bill Coscarelli have worked together for over 25 years building world-class expertise in the area of learning measurement and criterion-referenced test development. Their lifetime of work embodies the values of the Neon Elephant Award. The third edition of their book Criterion-Referenced Test Development: Technical and Legal Guidelines for Corporate Training, released late this year, is a standard reference in the learning-and-performance field, having won two professional society awards as the year's outstanding publication. Their workshops and consulting on Level 2 Assessment and Certification are based on sound methodology and real-world expertise. In addition to their lifetime of work, they are honored this year for their paradigm-altering recommendation that memorization-level questions are inadequate for use in measuring learning as it relates to workplace competence. This recommendation is absolutely stunning given that current practice in evaluating learning relies, almost without exception, on memorization-level questions. That the most highly-regarded text on criterion-referenced testing advocates for this change—especially given its focus on legal liabilities—should send shockwaves through our industry. Bios and more information about Sharon and Bill can be found on their website at www.shrockandcoscarelli.com. You can read a review of Sharon and Bill's book on Will Thalheimer's industry-leading blog at: www.willatworklearning.com/2007/12/measuring-learn.html. You can purchase their book through
Amazon.com by
clicking here. Selection Methodology The award is based purely on merit and
the criteria detailed above. Proposals are not accepted, nor are any
entrance fees solicited or accepted. While advice on the selection is
sought from industry thought leaders, Dr. Will Thalheimer of
Work-Learning Research is the final arbiter. Awards will only be made in
years when exceptional contributions to the workplace learning and
performance field are apparent. Last Year's Winner The 2006 Neon Elephant Award was awarded to Cal Wick of the Fort Hill Company for his work developing methodologies and software to support learning transfer. Click here to view details.
Work-Learning Research is Dr. Will Thalheimer’s research and consulting practice. Dr. Thalheimer helps his clients build wildly more effective learning interventions by (a) bridging the gap between research and practice, (b) compiling research from the world’s preeminent refereed journals on learning, instruction, memory, and performance, and (c) sharing that knowledge with a large dose of practical wisdom. Dr. Thalheimer speaks at national and international conferences; keynotes corporate conferences; conducts workshops on learning measurement, instructional design, e-learning, and learning transfer; performs learning audits and work-learning audits to help clients get unbiased feedback on their learning interventions and workplace learning environments; researches fundamental learning processes, and shares his insights on his industry-leading blog (www.willatworklearning.com) and in his other writings (www.work-learning.com/catalog).
Phone: 617-666-9637 Email: click here
Formal Press Release
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